Participated in the "GAMA ROCK FES 2019" & the "Tohoku Cotton Project" to support the reconstruction of the areas affected by the Great East Japan Earthquake

October 9, 2019

As part of the Happiness Project, Takihyo Co., Ltd. participated in the "GAMA ROCK FEST 2019" and the "Tohoku Cotton Project".
We managed a booth at the "GAMA ROCK FEST 2019", a live event supporting the areas affected by the Great East Japan Earthquake on September 21, 2019 (Sat), selling original goods and holding workshops to remake old clothing. Starting this year, our company has also participated in the planning of the "Tohoku Cotton Project" which aims to rebuild the affected areas through agriculture, and sold Japanese hand towels made from cotton produced by this project. All event profits are donated.
On September 22, 2019 (Sun), we visited the Higashi Matsushima Farm, the production site of the "Tohoku Cotton Project" where we helped clear extra branches and leaves for the better growth of cotton.
We will continue to support the rebuilding of Northeastern Japan through our activities with "GAMA ROCK FES" and the "Tohoku Cotton Project".


・ The GAMA ROCK FES is an activity supporting the areas affected by the Great East Japan Earthquake which occurred on March 11, 2011. It is a live event started in 2012 by Itaru Hirama, a photographer from Shiogama, Miyagi Prefecture and ATSUSHI of Dragon Ash with the hope of conveying the attraction of Shiogama to as many people as possible and to bring happiness to the people of Shiogama through MUSIC/ART/FOOD.

・The Tohoku Cotton Project is a project aiming to support farms damaged by the tsunami. Participating companies collaborate with such farms to produce cotton, spinning the cotton into yarns, turning them into products and selling them.

・ Happiness, established under the philosophy of "Making People Happy Through Fashion" , is a project created to build a spiritually nourished society through activities involving donations of children's clothes, support for employment and assistance to areas stricken by disasters.

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