Apparel License Agreement with "WAAC", Golf wear worn by Lee Bo-mee
March 5, 2020
Takihyo Co., Ltd. that develops the golf wear brand, "ZOY" has signed an apparel license agreement with "WAAC", a golf wear brand of Korea's Kolon Industry FnC.
WAAC offers unique and original designs in functional materials and is known for its differentiating marketing such as a brand history never seen before in domestic golf brands and the appearance of attractive characters.
Lee Bo-mee, upheld by many golfers and overwhelmingly popular in Japan, sympathized with WAAC's brand identity "Reverse Psychology for Victory" and has been signed on to wear the brand from 2020,
Takihyo will open WAAC brand shops in Shinjuku Odakyu Halc on March 28, 2020, in Kobe Daimaru on April 23, 2020 and expects to open 10 off-line shops in department stores and directly-managed stores by 2021.
