Starting Sales of "Piyo-chan and Friends"

January 19, 2016

8a7f9b22dda9ca95586580e024c254eb0be811c6.gif1028e39ef0353e5a288eca3e16a4e07423011d08.gifbbe30f1cafb6ee18ea2ff191afa18282408ddcae.gifTakihyo Co., Ltd. has signed a domestic agreement on August 1, 2015 for "Piyo-chan and Friends", a picture book series published by Gakken Plus Co., Ltd. We will commence sales of baby/kid's apparel from the 22nd this month at the Shimamura Group's "Baby/Children's Product Birthday" nationwide.

"Piyo-chan and Friends" is a creation influenced by the author, Masatoshi Iriyama's own children. Piyo-chan is a character widely known through the popular picture book with a total sales of 2,700,000 copies over a period of 10 years. We will offer baby wear, kid's wear and accessories, supporting the lives of children and giving comfort to mothers.


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