Starting Sales of "Barbie" baby and kid's apparel
March 17, 2016
Takihyo Co., Ltd. has signed a License Agreement with Mattel, Inc. (USA) for "Barbie" in Japan and will start sales of baby and kid's apparel at mass retailers (specialty stores) nationwide from the end of the month.
Ever since "Barbie" debuted in America as the world's first fashion doll in 1959, she has been idolized by girls. We will offer baby, kid's, accessories as well as casual items and dresses. In particular, baby products will be the first in the world. We will start full-scale business of the world of "Barbie" using the iconic logo and silhouette and the high heel motif.
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|---|---|
| Kid's apparel / Suggested Retail Price T-shirt 1,000 - 1,900 JPY Dress 1,900 - 2,900 JPY Bottom 1,500 - 2,900 JPY |
Baby apparel / Suggested Retail Price Rompers 1,900 - 2,900 JPY Dress 1,900 - 2,900 JPY Formal Dress 3,900 - 4,500 JPY |
